Tired of doing it all?
Streamline your marketing so you can stay in your zone of genius and grow your business.
The next 5 weeks can change your business.
You can transform your business with confidence and clarity
Stop Struggling, Start Learning
Join the Next Course
A 5-week course to build sustainable growth through marketing
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THERE IS HOPE
You can make marketing work for your business
Do any of these sound like you right now?
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Are you doing all things, all the time and marketing is becoming an afterthought?
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Do you want to take marketing off your plate but don't want to be taken advantage of by freelancers or agencies?
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Have you hired a junior marketer or VA and are even more hands-on then before?
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In an endless cycle of creating content no-one is seeing or buying from?
You can transform your business !
It really is possible even if you are overstretched, overwhelmed and have limited budgets.
ENROLL NOW
In The Next 5 weeks, You Could…
- Make your marketing work smarter and harder
- Strip costs back to what will make an immediate impact on your growth
- Confidently outsource tasks knowing what to expect in return
The right marketing knowledge will give you confidence, clarity and control of your businesses growth.
INTRODUCING
Founder Foundations
Are you Ready to Transform your Business?
This 5-week course will teach you everything you need to know to free up your time and make sure the right customers are finding your business. I want you to work smarter, not harder, by honing in on what will be most effective for your business. You’ll learn how to:
- Get laser focused on clients/customers who will bring you the most revenue
- Think ‘free’ first when it comes to building a marketing plan to keep it low cost
- Learn how to tie any marketing activity back to what it is doing for your business
With clarity you can build confidence, agility and sustainability for your business.
What's Included In The Course...
MODULE 1
Customers That Grow Revenue
Getting laser focused on your key customers avoids wasted time, effort and money. Let’s test how well you really know them...
- Ideal Client Profile vs Customer Persona
- How to get customer data *no money, no time, no problem!*
- What's the most important information to capture about your customer
Thinking like a customer, wins customers! I’ll teach you how to get as close to your customers to personalize your marketing and get sales. This work is the first step to briefing a freelancer or refocusing your team.
* VIP Level Bonus: AI Prompts to build your customer persona quickly and easily*
MODULE 2
Navigating the Marketing Mix
There are so many marketing channels and endless trends. Let's get back to basics to understand each marketing channel and build the right mix for your business:
- Who, what, where and how – deep dive into online and offline marketing channels
- Leveraging what you've got right now *no money, no time, no problem*
- When it makes sense to buy ads
I want to get you out of the cycle of comparison, chasing trend and reactive planning. This will allow you to confidently outsource parts, or the whole, of your marketing strategy to specialist freelancers or agencies.
*VIP Level Bonus: Tools and templates to streamline your planning and deployment*
MODULE 3
All Things Paid Media
Paid media can take your business to the next level but when I buy media, I treat your money like it’s my own. Regardless of the size of a company, I never spend a cent unless it makes business sense:
- When is the right time to talk about advertising
- What ads to buy and how much to spend
- Building in optimization through A/B testing
I want you to be able to make informed choices on buying ads by knowing what you should expect an ad to do for your business. Outsource tasks and hold your partners accountable by having informed conversations and setting expectations.
*VIP Level Bonus: Unlock your competitors social media advertising secrets*
MODULE 4
Let’s Build a Campaign
(Or Tell Someone Else to Do It)
Successful marketing is built by creating the right mix of messages, going out on the right marketing channels at the right time. I’ll show you how to build a marketing strategy that will lead to sales growth.
- Understand the key moments of decision making for your customer
- Build multi-channel marketing campaigns that gets your customers attention
- Track customer behaviours so your campaign is responsive and real-time
Whether you build the campaign yourself or tell a team member, freelancer or agency to do it for you I want you to understand how to build smart campaigns your customers can’t ignore.
*VIP Level Bonus: Want to outsource? Learn when it's right to bring in outside support *
MODULE 5
Geek out on data
I love data! Successful marketing is achieved by building the right mix of messages and going out on the right marketing channels at the right time. I’ll show you how to build a marketing strategy that will lead to brand awareness and growth.
- Understand the key decision making moments for your customer
- Build multi-channel marketing campaigns that get your customers attention
- Track customer behaviours so your campaign is responsive and real-time
I want you to love data as much as I do so you get in the habit of monitoring your performance to get better and better at growing your business through strategic and adaptive marketing.
*VIP Level Bonus: Building marketing automation to free up time and increase sophistication*
This course Is For You If...
- You know your marketing isn’t right, but you don’t know what’s wrong.
- You need practical tips to help your business now.
- You want to grow your confidence in marketing.
- You don’t want to be taken advantage of by a freelancer or agency.
- You want the maximum value from the time, money, and effort you are putting in to marketing.
NICE TO MEET YOU
I'm Jadis Tillery
With over two decades of expertise under my belt and a track record of transforming 100+ companies, I've cracked the code to business success. The secret? A laser-focused, no-nonsense marketing strategy that gets results.
In the last decade, I've specialized in supporting Private Equity and Venture backed companies, where every marketing decision must deliver measurable impact. I've evaluated marketing teams, upskilled individuals and built networks of freelancers to get a company to its next phase of growth.
I'm here to provide you with the knowledge, insights, and confidence needed to unlock the full potential of marketing and drive sustainable growth for your business. Let's cut through the noise and get straight to what works...solid marketing foundations.
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JOIN ME!
Founder Foundations
FAQs
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