Marketing not driving growth? 

MODULE 1

Customers That Grow Revenue

Getting laser focused on your key customers avoids wasted time, effort and money. Let’s test how well you really know them...

• Ideal Client Profile vs Customer Persona 
• How to get customer data *no money, no time, no problem!* 
• What's the most important information to capture about your customer 

Thinking like a customer wins customers! I’ll teach you how to get as close to your customers  to personalize your marketing and get sales. 

* VIP Level Bonus: AI Prompts to build your customer persona quickly and easily*  

MODULE 2

Navigating the Marketing Mix 

There are so many marketing channels and endless trends. Let's get back to basics to  understand each marketing channel and build the right mix for your business:

• Who, what, where and how – deep dive into online and offline marketing channels 
• Leveraging what you've got right now *no money, no time, no problem*
• When it makes sense to buy ads 

I want to get you out of the cycle of comparison, chasing trend and reactive planning. You will build a marketing plan for your individual business that can grow and adapt as you do.  

*VIP Level Bonus: Tools and templates to streamline your planning and deployment* 

MODULE 3

All Things Paid Media 

Paid media can take your business to the next level but when I buy media, I treat your money like it’s my own. Regardless of the size of a company, I never spend a cent unless it makes business sense:

• When is the right time to talk about advertising 
• What ads to buy and how much to spend 
• Building in optimization through A/B testing 

I want you to be able to make informed choices on buying ads by knowing what you should expect an ad to do for your business.  

*VIP Level Bonus: Unlock your competitors social media advertising secrets* 

MODULE 4

Let’s Build a Campaign 

(Or Tell Someone Else to Do It)

Successful marketing is achieved by building the right mix of messages and going out on the right marketing channels at the right time. I’ll show you how to build a marketing strategy that will lead to sales growth.  

• Understand the key decision making moments for your customer 
• Build multi-channel marketing campaigns that get your customers attention  
• Track customer behaviours so your campaign is responsive and real-time 

Whether you build the campaign yourself or tell a team member, freelancer or agency to do it, I want you to understand how to build smart campaigns your customers can’t ignore.

*VIP Level Bonus: Want to outsource? Learn when it's right to bring in outside support * 

MODULE 5

Geek out on data 

I love data! I will show you how to be data-led so you can as responsive, agile and efficient in reaching your customers as possible.

• What numbers really matter 
• Pick the right tools for measurement and reporting *no cost, low cost options* 
• Setting marketing and advertising budgets based on data  

I want you to love data as much as I do. I'll help you build healthy habits monitoring your performance so you can get better and better at growing your business through marketing. 

*VIP Level Bonus: Building marketing automation to free up time and increase sophistication*